Job Description

The Role

Absolutely Ridiculous is looking for a Social Media Manager who combines creative instincts with strategic thinking and a strong pulse on internet culture. This person will lead the charge on making our social platforms impossible to ignore — building community, sparking conversation, and making noise where it matters most. If you’re passionate about storytelling, energized by culture, and excited by the idea of shaping a disruptive brand in the sports world, this is your moment.

What You’ll Get To Do

• Shape the Brand : Help define and evolve how Absolutely Ridiculous shows up online — building a social presence that’s bold, relevant, and unmistakably us.
• Run the Show : Own the day-to-day management and content planning for all social media platforms, tailoring strategy and execution to each unique audience.
• Drive the Content Engine : Lead planning, creation, and optimization of creative that turns heads and builds emotional equity with our audience. 
• Lead with Heart (and Data) : Mentor a nimble team of creators while building fast, flexible workflows grounded in smart strategy and performance insights.
• Watch the Numbers : Set KPIs, monitor engagement, and pull learnings to keep content and social strategies sharp, effective, and ever-evolving.
• Collaborate Like Crazy : Work cross-functionally with paid, email, and web teams to align campaigns, maximize reach, and keep the brand experience cohesive.
• Manage the Comments Section : Develop engagement protocols, manage crisis moments with clarity and calm, and make sure our brand voice always shows up the right way.
• Own the Big Moments : Oversee social content plans and on-the-ground execution for product launches, events, and key marketing moments.
• Spot Trends Early : Stay ahead of emerging formats, social behaviors, and youth culture — helping the brand evolve with the platforms and audiences we serve.
• Play the Influencer Game : Identify and activate opportunities with athletes, creators, and partners who authentically align with the Absolutely Ridiculous voice.

Who You Are

• A creative, data-literate social media mind who’s built and scaled brands through innovative strategies that drive real business results.
• Possess a strong understanding of content that resonates with younger audiences, especially high school and college students.
• Experience producing and editing content, particularly short-form video. Proficiency with in-app tools is essential; Adobe Premiere Pro is a plus.
• Excellent communication skills — both written and visual — with a knack for crafting narratives that feel human, relevant, and true to the brand.
• A natural curiosity for culture — from emerging platforms and creators to trends and online conversation.
• Fluent in social metrics and analytics tools — because fun and performance can (and should) coexist.
• A well-rounded portfolio of platform-specific content: TikTok, Instagram, YouTube, X, LinkedIn, and Facebook.
• Comfort working in fast-paced, content-heavy environments while maintaining unrelenting brand standards.
• Comfortable working with athletes, influencers, and brand partners.
• Bonus if you have experience in NCAA/NIL strategy or compliance.
• Background in sports and/or product-focused brands is a huge plus.

This job description is not all-inclusive, and certain activities, duties, or responsibilities may be required of the employee as needed.

What We Offer

• Salary Range: $75,000 - $85,000
• Company-paid health, dental, and vision insurance
• 401(k) retirement savings plan with 3% match
• Paid Time Off (PTO)

Who We Are

Absolutely Ridiculous® was founded in 2021 by the award-winning artist "✘" as a creative endeavor reimagining sporting goods as functional art. ✘ combines ideas of art, fashion, luxury, music, pop culture, and sports. Based out of Nashville, TN, ✘ is most known for his iconic artwork creating the Ice Cream Baseball Glove, a reimagined baseball glove that has challenged the way that we view sporting goods design and on-field self-expression. Chosen by Amazon as a 2022 winner of the NEXT Award for Emerging Sports, Music, and Entertainment Company of the Year, Absolutely Ridiculous is the fastest-growing sporting goods brand in the world as it transforms the way the sport is played by providing unprecedented self-expression and creativity for fans and athletes alike of all ages, genders, and nationalities around the world.

Job Tags

Similar Jobs